Before you can decide whether you’ll be focusing on SEO for your internet marketing strategy, it’s best to evaluate all the pros and cons of the strategy.
SEO: The Pros
- Search engine optimization provides a continuous flow of targeted traffic. Trillions of search queries are made every year and with SEO, you can tap into this gigantic source of free, continuously flowing and targeted traffic.
- SEO offers business exposure to the people who are searching for a solution. People use search engines to find immediate solutions to problems, concerns or issues. In looking for answers, these users click on several links and most of these links are from organic search results that are generated by search engines.
- Search engine optimization is capable of generating targeted traffic that has more chances of converting. SEO can offer a close rate of around 15% which is a lot better than the close rate of 1.7%, which is offered by print advertising or email marketing.
- SEO helps you with business growth because the internet is a huge market and the key to survival in this market is to maintain a good online presence with your social channels and your website. SEO plays an important role in securing a good online presence and gives your business increased visibility.
- With the help of a good online presence and appropriate and relevant content, SEO helps you deliver good search rankings and sets you up as an authoritative source in your niche.
SEO: The Cons
- SEO can be a fruitful strategy, but it takes time before you can start noticing tangible results. The slow time frame is the biggest drawback of SEO because the process involves getting the search engines to index your content and that could take a few hours or even weeks.
- SEO takes a long time to generate any substantial results, so getting a good return on investment will also take longer. If you want to generate substantial short-term revenues, SEO isn’t the best option.
- SEO isn’t a free digital marketing tool unless you do everything yourself like producing content and attracting back links. You’ll need to hire external help to perform all the SEO activities, so a big investment is required for SEO in a competitive niche.
- Despite the investment and long time-frame, there’s no guarantee for results with SEO, especially if you’re dreaming of first-page ranking. Landing on the very first page of search results will be your biggest SEO goal, but this isn’t a guaranteed result.
- The risk of being penalized is always looming because Google’s search algorithms update frequently and with these updates come changes that could lead you to be penalized.
Despite the drawbacks, SEO is a top source of traffic for websites and should be a part of your digital marketing campaign. However, it’s important to go through the pros and cons and get a better insight into how you can use SEO in your niche.